Incentive travel can help employees commit to the company and improve work efficiency and employee retention rates in a positive manner. However, with increasing attention on sustainability issues, the tourism industry began to take environmental burdens and carbon emissions into account as well. But does this mean we should avoid corporate incentive travel altogether? Of course not. Incentive travel is an important activity for improving companies and employees and expanding their horizons. Thus, many companies began considering the question of “How can we organize incentive travel that benefits the destination at the same time?”