Influenced by Japanese culture, Taiwanese fisherfolk have been hanging up large fishing flags during the launch ceremony of new boats since the 1940’s, and the production of these flags slowly began to take root in Taiwan. With a gradual decline of Taiwanese flag makers, the traditional craft of fishing flag making was almost lost as well. To revive the craft, Shanjinwu began a nationwide search effort for the lost skills of fishing flag making. The Shanjinwu brand was was created to give the traditional craft a new lease on life.
A 30-minute guided tour will explain the vibrant historical context of the fishing flag and how the production technology for making fishing flags was restored through the study of historical materials. Next is a 1.5 hour fishing flag silkscreen printing experience to learn the unique methods of the process. A team building activity will be integrated, and the company logo of the guests can be included on the silkscreens, so company elements may enhance guests’ sense of connection with the activity and the uniqueness of the experience. Economic benefits generated during the experience include creating employment opportunities and promoting the effects of local culture and products on sustainable tourism.